SEO to a higher ranking for WordPress sites

SEO is the process of optimizing a website to make it reach high positions in Google’s and other search engines’ organic (non-paid) rankings. Organic searches focus on content, so SEO focuses its efforts thereby ranking websites highly when people do searches about specific topics or keywords related to your business; this will increase traffic for you!
Ranking well can also help with conversions – especially if they are coming from low-quality pages that don’t offer what customers need: answers&linksies 🙂


Google’s algorithm

SEO is all about making your website conform to Google’s algorithm. We know that the company’s secret SEO techniques remain hidden, but we’ve been working with them for over ten years and have developed some ideas on what they are likely focusing on when ranking websites in search results…

Google is a search engine that follows the links on each web page it visits. It has an index and algorithm to rank pages in their respective categories, but what makes them special are those crawlers who scour through every link looking for more information about your query!

Google’s crawler is constantly following the links on your web pages, going around 24/7, and saving a copy of every page it visits in an index. This way Google can keep track of any changes are made to that specific website or not!

The factors that determine your ranking in Google can be divided into two categories. One is determined by the keywords and content of a website, while other elements including links from other sites matter as well.

1 On-page SEO factors

On-page SEO factors are all those things you can influence from within your actual website. These technical aspects of the site should be improved in order for it to rank higher on Google search engines and gain more visitors, which is why WordPress itself has some great features that make this easier like Rank Math or Yoast’s SEO plugin!

Your site’s on-page SEO factors are all in what you publish. The structure and content of your website, as well as its speed, play important roles when it comes to ranking within search engines like Google or Bing for relevant keywords that lead customers directly back into their hands! Take a look at this blog post about structured data, which discusses how easy understanding structured markup is incredibly helpful if done right by both humans AND computers during algorithm processing time.

2 Off-page SEO factors

The number and quality of links connecting your website to other sites is one important factor in determining how high up on Google’s SERP page you’ll show up. The more relevant those linking pages are, the better!

Organic Search Engine Optimization Includes:


  • Reviewing your website (keywords, content optimization, Yoast settings, Google Search Console + Analytics)
  • Compile a list of recommendations
  • Google Search Console configuration
  • Check content optimization
  • Local SEO/YouTube SEO
  • Reviewing items in GTMetrix
  • Check your server settings, PHP
  • Configuring a cache plugin
  • Optimizing images
  • Using plugins
  • Technical tweaks

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