Search Engine Optimization

Search Engine Optimization

 

Cris Richards Custom Website Design offers search engine optimization, an online marketing technique that improves a website’s visibility and increases organic traffic, by increasing the database of crawled pages from the website’s search engine results pages (SERP).

Home 9 Organic Search Engine Optimization

As of May 2022, 92.48% of all web traffic comes through Google’s search engine. While other SERPs do exist, their importance pales in comparison. If you’re going to get website traffic via search, it’s most likely coming from Google, so it makes sense to optimize your site based on Google’s SEO preferences.

A mobile responsive website is a must-have these days. You might not think of mobile websites as advanced SEO techniques, but they absolutely are.

When users conduct a Google search via mobile device, Google gives mobile-optimized sites top indexing preference. That means content that has been optimized for mobile devices will get a higher ranking in the SERPs. Since mobile device searches account for 63% of all online searches in 2021, it’s crucial to get your site mobile-ready.

SEO to a higher ranking for WordPress sites

SEO is the process of optimizing a website to make it reach high positions in Google’s and other search engines’ organic (non-paid) rankings. Organic searches focus on content, so SEO focuses its efforts thereby ranking websites highly when people do searches about specific topics or keywords related to your business; this will increase traffic for you!
Ranking well can also help with conversions – especially if they are coming from low-quality pages that don’t offer what customers need: answers&linksies 🙂

 

Google’s algorithm

SEO is all about making your website conform to Google’s algorithm. We know that the company’s secret SEO techniques remain hidden, but we’ve been working with them for over ten years and have developed some ideas on what they are likely focusing on when ranking websites in search results…

Google is a search engine that follows the links on each web page it visits. It has an index and algorithm to rank pages in their respective categories, but what makes them special are those crawlers who scour through every link looking for more information about your query!

Google’s crawler is constantly following the links on your web pages, going around 24/7, and saving a copy of every page it visits in an index. This way Google can keep track of whether any changes are made to that specific website or not!

The factors that determine your ranking in Google can be divided into two categories. One is determined by the keywords and content of a website, while other elements including links from other sites matter as well.

1 On-page SEO factors

On-page SEO factors are all those things you can influence from within your actual website. These technical aspects of the site should be improved in order for it to rank higher on Google search engines and gain more visitors, which is why WordPress itself has some great features that make this easier like Rank Math or Yoast’s SEO plugin!

Your site’s on-page SEO factors are all in what you publish. The structure and content of your website, as well as its speed, play important roles when it comes to ranking within search engines like Google or Bing for relevant keywords that lead customers directly back into their hands! Take a look at this blog post about structured data, which discusses how easy understanding structured markup is incredibly helpful if done right by both humans AND computers during algorithm processing time.

2 Off-page SEO factors

The number and quality of links connecting your website to other sites is one important factor in determining how high up on Google’s SERP page you’ll show up. The more relevant those linking pages are, the better!

Organic Search Engine Optimization Includes:

 

  • Reviewing your website (keywords, content optimization, Yoast settings, Google Search Console + Analytics)
  • Compile a list of recommendations
  • Google Search Console configuration
  • Check content optimization
  • Local SEO/YouTube SEO
  • Reviewing items in GTMetrix
  • Check your server settings, PHP
  • Configuring a cache plugin
  • Optimizing images
  • Using plugins
  • Technical tweaks

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